News Corp would lose $9 million due to use of Google advertising tools, ex-executive testifies

News Corp would lose $9 million due to use of Google advertising tools, ex-executive testifies

News Corp considered exiting Google’s ad products in 2017 — but decided against it after deciding it would cost the company at least $9 million in lost revenue, a former executive at The Post publisher testified Tuesday. . Google maintained a stranglehold on digital advertising despite offering tools that were “slow and slow” and ignoring … Read more